Marketing

Strategic marketing is essential in reaching the organizations goals. While brand management identifies who we are and what drives us to serve our customers, marketing strategy provides the pathway for reaching them. I have over 15 years in developing marketing foundations which have driven sales and market share for organizations including Emerson Electric, National Starch and Chemical, and Pfizer Pharmaceuticals. I have developed communication platforms for McKinsey & Company and the U.S. Navy. I have been a key marketing developer in creating integrated marketing communications using the latest tools and metrics to implement and measure results.

For American Home Products (Pfizer) I worked with the brand managing teams for Advil, Robitussin, Dimetapp, and Chapstick in development of an influential sales strategy to dominate shelf and point-of-sale standards.

I worked with the sales and marketing teams of Emerson Electric’s ASCO division to develop interactive sales platforms to demonstrate the product features and assist the sales departments with access to engineering schematics through a custom application - market-driven tool I managed development of.

My long-time relationship with McKinsey & Company was instrumental in the top business consulting company’s ability to share critical partner information throughout the world to all McKinsey partners.

I moved to Hawaii to stand-up the first regional marketing communications department for a Navy region. I managed a staff of 15, including public relations, social media, graphic, video, media, and account individuals. I developed an in-house media and production facility that provided the marketing communication foundation for Pearl Harbor and the 30,000 stakeholders in the region.

In 2007 I was asked by Navy Command in Washington to lead the public relations website initiative, bringing a comprehensive content management system the U.S. Navy worldwide. My new responsibility took me around the world to work with stakeholders in Italy, Spain, Japan, Korea, and several U.S. states. The successful conclusion of my work awarded me the Navy Citation from the Commander of the U.S. Navy Command.

In 2010 I moved up to become the Chief Marketing Director of the newly established Joint Base Pearl Harbor-Hickam. My responsibilities now involved leading the marketing communications for both the Navy and the Air Force in Hawaii. It was during this time that social media was being adopted by customers. I implemented a task force to convert our traditional means of collateral distribution to a socially driven digital delivery.

In 2015 I was invited to join Hawaii Pacific University to create a new marketing communications department. The enrollment at HPU had become dangerously low over the last several years and the first step needed was to shore it up. I implemented an integrated communications plan which included new collateral materials, commercials, digital advertising and social media. In the first year we increased enrollment 10%. In the second year we increased enrollment 17%.